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GAIL WASSERMAN
COMMUNICATIONS CONSULTANT

During a +25-year career at American Express, Gail was most recently a Senior Vice President and managed communications for virtually every business at the global lifestyle brand including its Consumer, Global Corporate and Merchant Services groups — as well as its Global Advertising and Sponsorship divisions.  She has also led teams in Europe, Asia and the U.S., and managed issues related to privacy, bankruptcy and other consumer protection issues.  Perhaps most important, she has helped manage the reputation of a Fortune 100 company during a dynamic time for brands, media and popular culture. 

As a marketer, Gail has led communications for some of the company’s most successful initiatives including:

  • Small Business Saturday, an international movement to drive local sales to small businesses during the year’s busiest shopping season. In 2016, 6000 U.S. communities rallied local businesses and created events that drove 112 million consumers to shop at small businesses and generated $15 billion in sales on November 26. Support also included an avalanche of press coverage with +25,000 media placements—ranging from top-tier to hyper local online news sources.

  • Plenti, one of the largest retail-based loyalty programs in the U.S., partnered American Express with Macy’s, Rite-Aid, ExxonMobil and AT&T. After 18 months, Plenti boasts more than 36 million active members, and has earned customers +40 billion points — worth $400 million in value. Plenti’s PR program generated +1,750 stories with a reach of 3.4 billion impressions in traditional and social media.

  • The Luxury Roundtable, an annual invitation-only forum at which 25 CEOs heading the world’s top global luxury brands exchanged ideas and discussed emerging trends in the travel, hospitality, retail and technology sectors.